http://www.eventmagazine.co.uk/news/906747/Video-Exclusive-Eminem-experiential-album-launch/The video, produced by Art War Entertainment, is shot from the perspective of a participant in the experiential event.
Universal Polydor's media agency, MediaCom UK, hired Blazinstar to produce the rehab-themed experiential event to mark the release of Eminem's comeback album, Relapse.
Visitors were greeted by Eminem lookalikes and nurses offering branded ‘blood' test-tubes filled with cranberry juice, then shown to a hospital bed where they could listen to Relapse.
A massage was also offered as part of the ‘therapy' before medical wristbands were presented, linking participants to a Facebook photo site.
"We produced the entire event ourselves, from the hiring to creating the giant 'E' shapes. It was a real challenge with such a short lead time," said Shaz Smilansky, marketing director at Blazinstar.
An estimated footfall of around 100,000 people witnessed the one-day event.
Subject: Video Exclusive: Eminem experiential album launch 
Thu May 21, 2009 10:18 pm